A&D announces the re-launch of the SV-10 and SV-100, its revolutionary advanced viscometers. By incorporating A&D's tuning fork vibration method, the SV-10/100 outperforms other viscometers in precision and in the taking of difficult measurements such as found in samples with low viscosity or foam

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The NanoSteel® Company, a leader in nanostructured steel alloy surface technologies, announces that a presentation highlighting how hardness and wear resistance of NanoSteel's Super Hard Steel® alloys for thermal spray coatings can increase service life in elevated temperatures will be delivered at the 2010 International Thermal Spray Conference and Exhibition (ITSC) in Singapore, May 3-5

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PPG’s industrial coatings business has opened the Shmaze Color Design Studio sponsored by PPG Trendcast, a facility near Irvine, CA, devoted to helping manufacturers and industrial designers accelerate color design and prototype development. Richard Zoulek, PPG general manager for strategic markets, said the Shmaze Color Design Studio expands PPG’s resources as a premier coatings supplier by uniting it with the hands-on application expertise of a world-class production team.

“This new facility enables manufacturers and industrial designers from around the world to come into our workshop and walk out with production-ready parts and coatings that can run almost anywhere in the world,” he said. “For design-intensive organizations like consumer electronics companies, that process can take three to six months due to logistical challenges. With the new studio this can be reduced to days.”

Michael Shamassian, principal of the Shmaze Color Design Studio, said the facility’s core mission is problem-solving. “Lots of companies have design studios like ours, but no one has the equipment and on-site production expertise that we do, all under one roof,” he said. “We have a full-service production line with robots, tooling, molders and other equipment that enables us to work through production and quality issues in real time, and to prove the viability of a coating in a matter of hours or days.”

Viktor Sekmakas, PPG vice president, global industrial coatings, said the studio is part of PPG’s strategy to focus on ‘listen and do’ instead of ‘show and tell.’ “This facility is unique to the industry because it combines the creativity of a studio with a real-world production environment,” he said. “Customers can work directly with our experts to bring their color concepts to life, then walk right on to a production line to push and pull those ideas until they get exactly what they want. In most color design workshops, designers have to settle for something close to what they originally envisioned. There’s no settling here.”

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AkzoNobel's global coatings expertise will be one of the first things that visitors experience when they visit Shanghai's World Expo 2010, which opens on May 1.The company's products have been used to paint ten of the main pavilions, as well as several other buildings, including the Expo Axis, Expo Village and Expo Performance Center. More than 70 million people are expected to attend before the event closes in October.

"Having been closely associated with China for nearly three decades, the company is both proud and excited to be involved with the World Expo 2010," said Leif Darner, Board member AkzoNobel, responsible for China. "The event will be a tremendous global stage for China and represents a perfect opportunity for AkzoNobel to showcase its extensive portfolio of high performance products."

Along with the distinctive China Pavilion, the company's coatings have been used on the pavilions of countries such as Spain, the UAE, Germany, Norway, Mexico and Canada. Advanced coatings technology developed by AkzoNobel will also be on show in the Dutch Pavilion, which houses a model of a futuristic airliner. Dubbed Zeft, the sustainable aircraft has been coated with the company's aerospace coatings. AkzoNobel is also a sponsor of the Dutch Pavilion, also known as Happy Street.

"Asia - and China in particular - is pivotal to our global strategy," continued Darner. "We have been actively increasing our presence in China and will keep investing in what is a key market. I'm sure the World Expo 2010 will be another landmark in the country's ongoing success."

AkzoNobel already has a strong track record of involvement with major projects in China, having supplied coatings for the Bird's Nest Stadium and Water Cube used for the 2008 Beijing Olympics. The company also coated five of the ten stadiums being used at this summer's soccer World Cup in South Africa.

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Daimler and BASF Coatings have joined forces to develop the Alubeam paint for the F 800 Style Mercedes Benz. BASF's Liquid Metal basecoat immerses the car in a radiant deep gloss, making it look as if it were made of chrome rather than painted. The research vehicle's latest appearance was at the Geneva Motor Show. The new coating gleams like liquid metal. Alubeam stretches around the body like a metallic skin, lending the F 800 Style coated in gray metallic a highly dynamic note. The integration of a special-effect pigment into a waterborne paint system is the key to the unique metallic look, according to the company. Liquid Metal paints use aluminum flakes as effect pigments. For the latest generation of Liquid Metal paints, BASF uses so-called PVDA pigments (physical vapor deposited aluminum). As a result, the paint has a more uniform appearance and seems to stretch across the car’s body like a metallic skin, emphasizing the important lines and contours of the vehicle design more significantly, the company said. The surfaces can reflect light with greater intensity and are given additional gloss. The resulting metallic look has an intensity that could not previously be achieved with conventional metallic paints. BASF Coatings’ Liquid Metal is available today as an environmentally friendly waterborne basecoat and complies with the required specifications for adhesion and weathering. Add-on parts can be painted in the color of the vehicle as well.

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IRL has published a study entitled "Pigments and Fillers in the European Coatings Industry." The study provides an overview of the market sizes and trends, which govern the demand for all of the key types of pigments and fillers within the European paint and coatings sector.

Pigment consumption by the European paint and coatings industry was rated at 1,035,000 tons in 2009, with titanium dioxide use accounting for just over 762,000 tons (approximately 73%). Carbon black is the second-largest single pigment type, with consumption at 77,500 tons, which is just slightly less than the combined use of other inorganic, organic and special effect pigments. Functional pigments represent a market of 116,000 tons.

A number of driving forces continue to shape the market for pigments as far as the coatings industry is concerned. These include the elimination of heavy metals and heavy metal salts on the one hand and the greater ingress of competitively priced high-performance pigments from the Far East on the other. Inorganic pigments, although losing some appeal due to cadmium, chromium or barium content, will in general continue to be the preferred types where heat, light and chemical resistance properties are required. Organic pigments represent an area of modest growth where phthalo blues and greens make up 27% of this market; classic azo reds/lakes and toners 24%; reds and oranges 13%; diarylide yellows 10%; yellows 8%; monoarylides 6%; and all others 12%.

The volume of fillers and extenders consumed by the European coatings industry is placed at almost 1.65 million tons in 2009. The market is dominated by consumption of calcium carbonate at 960,000 tons, followed at a considerable distance by talc and kaolin applications. Tightening legislation, changing formulation practices and increased use in functional applications are all driving innovation in the pigment industry. Most parts of the paint pigments market are growing at between two percent and four percent per annum (the exception being chromium-containing types, which are in gentle decline), with metallics offering the best growth prospects.

For more information visit www.informationresearch.co.uk.

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Jotun recently painted several wind turbines in Australia. With the "Quiet Revolution" project, Jotun is the first supplier to provide paint for this new turbine technology in Australia.

"These small turbines have raised much attention from the public, and we believe that this technology has a bright future," saidFrank Brown, Jotun Australia.

The vertical axis wind turbines captures wind from all directions, and can therefore generate power in a higher productivity than other turbines. The turbines are especially suitable for use in urban areas, and the first six were installed on the ANZ Centre in the new Docklands area in Melbourne in November 2009.

The turbines supply energy to the building, giving it a six star rating and making it one of the "greenest" buildings in Australia.

Jotun Australia painted the first batch of wind turbine pioneers in November. The Quiet Revolution turbines are developed by Quiet Revolution Ltd in the UK, and were installed by Maxim Renewable at the ANZ Centre in Melbourne.

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Chemetall Surface Treatment Turkey, a unit of Rockwoood Holdings, Inc. has announced the formal opening of its production facility in Cayirova, Kocaeli, Turkey, for Friday, April 30th, 2010. The new production facility will provide enhanced capabilities to various manufacturing sectors, including automotive, auto parts, aerospace, cold forming (tube and wire mills), general industry (like appliance, aluminium finishing, heavy equipment) as well as steel and aluminum mills

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With 328 exhibitors and about 6,700 overall participants, the second edition of the American Coatings Show & Conference proved very successful. The American Coatings Conference featured almost 100 presentations and other events as well as 958 participants from 40 countries.

At the conference, the best presentation received the American Coating Award. The award was given to Oihana Elizalde, Stephan Amthor and Collin G. Moore of BASF for their presentation on “Improving Waterborne Anticorrosion via New Binder Concepts.” In addition, the paper entitled “Role of Nanoparticle/Polymer Interface on Hybrid Coatings Performance” by Xiaohung Gu (NIST) and her co-workers received the Roon Award for Best Technical Paper.

The first keynote address of the conference was titled “Sustainable Coatings Chemistry: New Product Development through Partnership and Technical Innovation.” The paper was presented by Dennis Ryer, Product Manager for Liquid and Powder Resins, Cook Composites & Polymers and Robert Enouen, Associate Director for Customer Business Development, Procter & Gamble.

The second keynote address, titled “Sustaining Innovation and the Environment in Difficult Times,” was presented by Kenneth Perry, Technical Director, North American Automotive Coatings, BASF Corp. He talked about sustainability and the improvement of environmental footprints, as well as innovation of products and processes.

At the trade show, exhibitors from 17 countries displayed a comprehensive range of products on 68,100 square feet of space. Companies from abroad accounted for 23 percent of the exhibitors, and in addition to the United States, leading countries represented at the show included China, Germany, Canada and India.

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A poll among delegates of the American Coatings Conference revealed which technologies experts in the American coatings industry consider most important for the future, and what they expect from renewable resources as substitutes for fossil raw materials.

The delegates were asked which technologies they would judge as the most important future technologies for their industry sector. A majority of 63 percent sees waterborne technology as the main driver, followed by functional/smart materials, high solids, UV/EB curing and nanomaterials.

A secondary question asked to what extent fossil-based raw materials will be replaced by renewable resources in the next five years. Nearly 50 percent of the respondents expected the extent to amount to 10 percent.

When asked for which raw material classes they expect a significant increase in renewable raw materials, 63 percent of respondents indicated binders and resins, followed by additives, fillers and pigments.

Market demands are the main driver for "green" R&D activities, the survey revealed. Sixty-four percent of respondents view them as the most important factor, with legislation, care and responsibility for society, energy prices and raw material prices following.

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